Comfortable working in ambiguity,
I am driven by problem solving through
data analysis, a thorough design practise,
and an intentional use of technology.

Design Systems: atomic-level build
to prototyped components
Web build optimisation
for LLM search
User testing +
A/B testing +
Live metrics
Team lover
Team player
Team grower
AI optimisation for UX workflows & UX for AI-integrated products
WCAG 2.1 Accessibility certified
Full interaction prototypes + full developer handover specs
User advocate and stakeholder ally

Giorgina Sexton

About

Aug 2023 - Feb 2026

UX & Optimisation Specialist

Canon Europe

View all Canon projects →

Aug 2021 - Jul 2022

UX Designer & Researcher

PokerStars International - Flutter Entertainment

Explore PokerStars role →

Feb 2026 - Current Project

AI Guaraní-Spanish Translation tool to bring Uruguayans closer to their indigenous linguistic legacy

Building an AI-integrated translation platform for an indigenous language. Originated the concept, leading product strategy, designing end-to-end UX, and building a working MVP using Notion, Figma, Supabase, Vercel, andClaude Code with API integration.

PROJECT PLANNING
END-TO-END WEB DEVELOPMENT
BUISENESS CASE
Built the project roadmap with the tools and tech needed
Mapped out a business plan to scope the feasibility and technical demands of the idea. Understood the capabilities and limitations of the tools for my solution. Broke down features and scope of translation into smaller releases.
ATOMIC
COMPONENTS
FROM THE GROUND UP
Defined branding and built design system and components in Figma
As a designer, I know the importance of good branding, so I was very specific with the typeface, colour scheme and general look and feel to cement the visual foundation of the platform.
DATA ANALYSIS
DATABASE
CONTENT TO DESIGN
Built the first iteration of the database in Google Sheets to collaborate, then in supabase to scale and integrate
Collaborating with a speculative translator to build the first version of the database. Focused on reliability and relevancy of sources. Built in character limits, categorisation and content tagging for design build.

Other Projects

2nd PLACE AWARD

SERVICE DESIGN

3D MODELLING

IoT Menopause companion for the Workplace

Prototyped a multi-device IoT service system for menopause symptom management. Applied service blueprinting, systems thinking and speculative design to a complex,

JOURNEY MAPPING

DESIGN SYSTEMS

CO-DESIGN

Accessibility-first way-finding for Tesco

Co-designed an inclusive in-store navigation system through a participatory design process with a neurodivergent user. Used accessibility standards and Tesco Design System frameworks.

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